WHEN MOST TRAVELERS THINK OF MEXICO, they picture beaches, big cities, or maybe a colonial capital or two. But the real heart of the country often beats in its smaller mountain towns – places where the air is cool, people know their neighbors, and traditions still shape daily life.
Two such places are Zacatlán de las Manzanas and Chignahuapan, both located in the northern Sierra region of Puebla state. They’re only about 20 minutes apart by car, making them a natural pairing for anyone who wants to explore México beyond the big city tours.
I’ve visited both towns several times and each trip reminds me how much beauty and authenticity still exist in the “other 99%” of México that most visitors never see. That is – far from the well-advertised beach resorts.
Zacatlán: Clocks, Canyons, and Tile Murals that Tell Stories
Zacatlán sits high at a high altitude (6,500’) overlooking the Barranca de los Jilgueros, a canyon that at times disappears in thick whiteness. A long walkway lines the canyon’s rim offering panoramic viewpoints where you can watch the fog lift in the morning or the sunlight pour through by midday.
Right next to that walkway is another highlight of this town. It’s one that speaks to the creativity and community spirit of Zacatlán. Along the outer wall of the local cemetery stretches a remarkable series of vitromurals. These are colorful outdoor mosaics made from tile, glass, mirrors, and even broken Talavera pottery.
About a decade ago, more than 1,500 artisans, students, and residents came together over two years to create these murals. Each section tells part of Zacatlán’s story – its indigenous roots, its Christian heritage, and the people and industries that shaped its growth. It’s one of the most impressive examples of community art in México and it’s completely open to the public.
If you wander through town afterward, you’ll soon realize why Zacatlán carries the nickname “de las Manzanas” (of the Apples). This is apple-growing country and nearly every shop sells something made from the fruit – apple wine, cider, candies, pastries, and fruit liqueurs. There’s even a giant apple sculpture in the main plaza that makes a fun photo stop.
Zacatlán is also known for its clockmaking tradition. The Relojes Centenario factory has been crafting monumental clocks here for more than a century, including the one that stands proudly in the town plaza. You can tour their small museum to see the mechanical craftsmanship up-close.
If you can plan your visit for late August or September, you’ll catch the Feria de la Manzana (Apple Fair), when the town celebrates the harvest with parades, music, and intricate displays made entirely of apples.
Chignahuapan: México’s Christmas Capital
Just a short drive away, Chignahuapan welcomes you with a completely different atmosphere. It’s one filled with color, sparkle, and the warmth of Christmas all year long.
This small Pueblo Mágico has become famous as the Christmas ornament capital of México. Walking through its streets feels like stepping into Santa’s workshop. Dozens of storefronts sell hand-blown glass ornaments, many produced right there in town. Visitors can even watch artisans as they blow, shape, and paint each delicate piece by hand.
During the holiday season (especially in December), Chignahuapan glows with festive energy. Some of the main streets are turned into pedestrian walkways as visitors browse the stores and street stands to deck out their homes for Christmas. For travelers who want to experience a “Christmas in México” vibe, there’s no better place to be.
Chignahuapan is also home to one of the most impressive religious sculptures in Latin America — a towering wooden sculpture of the Virgin Mary holding baby Jesus inside the Basilica of the Immaculate Conception. Standing before it for the first time, I felt a wave of awe. The craftsmanship and scale are extraordinary.
Outside of town, visitors can view several big waterfalls which can make for a fun afternoon outing. There are also a few zip lines, suspension bridges that sway, and hiking options nearby for travelers looking to mix in a bit of soft adventure.
How to Plan Your Visit
Both towns sit in Puebla’s Sierra Norte region, known for its fresh air, cool temperatures, and dramatic mountain scenery. They’re roughly 2.5 hours from Puebla City and about 3 to 3.5 hours from México City, depending on your route.
Because of their proximity, I suggest spending at least 2 nights (my recommendation would be 3) in Zacatlán to explore the canyon viewpoints, murals, and apple-related attractions. Then take a day trip to Chignahuapan to wander around town, browse the Christmas stores, and head out to see the powerful waterfalls.
The best travel months are November through April when the weather is dry and the skies are generally clear. For the brightest, sunniest conditions with minimal fog, aim for March or April.
If you prefer to experience the holiday season, come in December, when Chignahuapan’s Christmas decorations transform the entire town into a glowing mountain village.
Note: It can get chilly at night during the late fall and winter months so bring layers.
Why These Towns Matter
Zacatlán and Chignahuapan remind me why I fell in love with exploring México’s interior. They’re places where travelers can slow down, walk the streets, talk to shop owners, and get a feel for real daily life. There’s history and faith in the murals, pride in the craft of clockmaking and glassblowing, and a sense of wonder in the landscapes that surround them.
For curious and adventurous travelers, these towns offer an easy, rewarding way to experience the authentic México that most visitors miss. Whether you’re designing your own itinerary or joining a group tour, make sure to carve out a few days here.
Travel Deeper into México
Travel isn’t just about seeing new places—it’s about how you experience them. When you take the time to wander, listen, and learn, small towns like these leave a lasting mark.
If this kind of travel speaks to you, I invite you to read two of my related stories that explore what it really means to travel deeper:
👉 Slow Travel – A Better Way to Go?
👉 Tourist Bubble Travel vs. True Immersion: Which One Really Changes You?
Both expand on the philosophy behind why I explore—and why I encourage others to go beyond the surface.
I’m Mike Vondruska, a boots-on-the-ground traveler and tour creator who’s explored all of México’s 32 states. Through my company, GO NOW Adventures, I help curious and adventurous travelers to experience the real México—its landscapes, people, history, and living traditions.
Travel deeper. Explore more. GO NOW!
